Eloqua and infinity

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What Eloqua does?

In Eloqua and infinity article, We will take a look at the solution benefits, the use cases, etc., consumerization of B2B marketing meaning, even when there is very measured and very methodical marketing. You still need some form of real-time engagement or real-time analytics to capture the right intent and ensure that you have timeliness in your marketing messaging. That's the core aspect of what is changed; marketers today have a concise time window to collect this behavior. Typically in organizations, what happens is then marketers get the data that they need. It will be a little too late because it moves through several departments. For example, the website data gets captured by the analytics in the engine and then processed into reports.

Then the reports are fed into some form of an intelligence engine that then throws out many customers, and then the customers get fed back to marketing. By the time you get who are all your session visitors, who are the visitors who bounce too soon who maybe watched the video in full length, it might be a little late. The customer might have moved on other prospects might have moved on. To combat this issue right or manage these micro-moments in real-time, the thought about connecting the real-time capabilities and making it very actionable for the marketers. There is a whole idea behind combining an intelligence engine with eloquent, another exciting statistic here, you know from HBR Harvard Business Review. I

t says that then firms followed upon leads within an hour compared to, say 24hourse.They had a 60 percent chance of qualifying for the lead. That's the astonishing statistic if you look at it in isolation, so this 6X can be more or less got to it by using real thing capabilities, so that's the definite value prop for a market.

So currently, this is what Eloqua does. If you have familiarity with Eloqua, it will be very straightforward. You get an email from Eloqua, and you open the mail. You land on some page or microsite, then complete a form. After you complete a form, Eloqua gets some more information about me, and then you are retargeted in a multi-step campaign or a broadcast campaign, or you can become a part of a segment. My lead score could be a calculator. Multiple things happen. Imagine what is missing, you know, so what if the person partially completes a form and abandons the form? There are some rich media on the landing page, or the microsite with the prospect might have browsed or looked and watched. This information is granular in nature, but we have to track this kind of information. That could be something you know the marketer is missing out. What gives the capability to capture all of this is real-time synchronization.

Eloqua landing page

In terms of granularity, the known action that the prospect has previously taken on the Eloqua landing page or even on the website that can be tracked is quite granular. For example, if there is a video or an article and you are a subscriber who very much like the article and have gone through the complete article, even if it's like 800 words long or you have downloaded a white paper. You watched a few more videos you've searched something on the website. All of this information has to be fed to the marketers in real-time. For real-time contextual marketing thicken, that's the key value prop with infinity streams connected to Eloqua. You get more customers' actionable behavior into your segmenting lead scoring and even for entrance purposes. If you look at a customer's typical action on your properties, these are the things that they can typically do they could download a white paper. They can abandon a couple of farms; they could complete or scroll some articles, etc. This information is now within the grasp of an Eloqua marketer for them to perform successful epsilon segmentation. Why do they combine infinity and Eloqua? Does that mean Eloqua doesn't have any real-time capabilities?

Out of the box, Eloqua does provide a lot of real-time capabilities, for example, the moment you open an email, the moment you land on a microsite and fill up a form, the moment you download a white paper. So these could be definitely tracked in Eloqua. And on top of that, Eloqua provides many tracking capabilities through its synchronous Javascript. But you know infinity is a pure-play analytics capability. If you have the power to combine something as powerful as your Google analytics or adore analytics with your marketing automation system. That's the value prop that infinity is bringing to a marketer. The typical form submits email clicks event attendance in Eloqua evinces. All of these things track in Eloqua but what infinity gives you is the ability to track all of the setting to Eloqua? Because Eloqua can pass all of these parameters to infinity for both real-time streaming as well as for analytics. It can also track all the interactions with integers, funnel interactions, and reach media events. What makes this integration possible is the infinity feeder app. Suppose you don't know what an app is in the context of Eloqua. In that case, there is this app marketplace that we have. We have an app framework for Eloqua, wherein partners Oracle and any external customer can build apps that can enhance the functionality of Eloqua. Infinity feeder is one such app built in the Oracle Eloqua apps framework. It allows for integration between infinity and Eloqua.

This app is available for programs that take care of data management. It is also available for campaigns wherein you can get an infinity feeder customer directly from your website or any property. Then you can segment them and then market them to them all in real-time. Some of the use cases are some of this app's applications, as you see here, retargeting users. Somebody is looking at a very high-value item, somebody is looking at a page, and maybe this could be an ABM context. You want to target them through multiple channels immediately. In this example, as you can see, the app is then redirected to Facebook through another app or just your channels like email. Ultimately you can combine multiple features within a network. For example, you can combine infinity’s capability with the innate capability of Eloqua USB, which is the same time optimization. Hence, you want to retarget somebody who has brought brows the very high price ticket item, and you want to target them at the right moment to an email. You can do that by combining infinity retargeting capability and the same optimization capability that we already have in Eloqua. So now Eloqua is truly the only channel you can also retarget the same customer who is brought in real-time in any of the other channels, it could be email, SMS, WhatsApp, Wechat, or Line, we have a mechanism to cater to that as well. There shouldn't be a problem with doing this retargeting use case. The most important message here is that you can enhance the rate of dialogue, and this is what you talk about when you say consumerization, so Eloqua is not just a B2B application.

It is also appropriate for use in a B2C context. In addition to that, you can enrich your segment. For example, suppose my segment typically contains only form submits now. In that case, you can say people who abandoned the form of submit may be for an event, or a follow-up champion could also target a webinar. It might not be saying thanks for confirming your attitude, but it could be something else because they haven't submitted the form. You can collect this information about form abandons our page or random, etc., and use that to your advantage. In addition to that, you can use the same information in your lead scoring. For example, if somebody has watched a particular video about a real estate context, somebody has seen a live tour video three times in the last five days, or somebody who hasn't even watched the video to full completion. You can now use the annual information to score the recording very granularly. Finally, they can also pass some behavior information to sales through the contact information. All the infinity data and developing a feeder capture can be written into a contact field in our local, so that's the biggest advantage. We can mention specific information which I'll get to during the demo. Again, this includes the efficiency of sales to marketing transitions. It also increases revenue-bearing opportunities.

With accuracy, infinity can give you real-time data insides and real-time data delivery, so moving on, these are the core components of what make these possible infinity streams. I'm sure most of you would have attended my colleague's session last week took us through infinity IQ; this is the same component. Infinity streams are the streaming engine. It works on the premise of tagging. We will provide a JavaScript tag that must be embedded on all the web or mobile properties, whichever needs to be tracked. Once we do that, all the information pertaining to that page or behaviors on the page can now be sent to infinity, a data link within the data link we have, something called the action center. The action center is the integration hub that can make it possible to push data to various channels. It could be as liquid, responses, or even a hook that can be plugged into a data warehouse. It gives a very flexible framework to push data from certain web properties that the customer might have. These are three core areas. The infinity shared facilitates this data exchange with the Eloqua platform in mind. We can also write directly to the contact fields in other codes.

Eloqua + infinity benefits

  • Use the view of the entire buyer journey to understand buyer intent better.

  • Find new segment opportunities and candidates for cross-sell and upsell.

  • Personalize and engage 1:1 with action-based retargeting within Eloqua using the real-time campaign.

  • Analyze visitor actions to find tune Eloqua campaigns and assets.

What is the difference between Eloqua and Responsys?

The answer is that both are marketing automation platforms. However, you know discussion or the webinar Eloqua is a marketing automation tool within Oracle that you can use for nuanced or high ticket item marketing automation. For instance, if someone wishes to sell a home or if somebody wants to sell medical devices, the ticket item is pretty high. If somebody also wants to do B2B marketing, that's an Eloqua right fit for those kinds of use cases, and if somebody wants to, you know, do a retail use case or a commas use case. For example, suppose somebody like Amazon or Lazada wants to do email marketing, channel marketing, or channel marketing responses in the platform. In that case, these are just two flavors of marketing automation.

Note for partners

Best fit for media and publishing content-heavy use cases Infinity feeder App is under controlled availability. The solution requires infinity streams SKU.

Product team Evaluates use cases and customer needs.

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